Project

• Point of sale
• Promotional marketing
• Direct mail

Barry Callebaut is the world’s leading manufacturer of high-quality cocoa and chocolate, supplying many high street names, as well as chocolatiers and catering companies. Barry Callebaut wanted to counter a potential sales dip with a promotion to encourage purchase to existing and new customers.

The Challenge

• To bring the bagged ‘callets’ product off the shelf and into the consumer view
• To inform the target audience about the product (beads of chocolate, ideal for melting and tempering)
• To create appeal and encourage purchase

Overview

Zone developed a POS unit for in-store uplift and communication plus direct mail to enhance awareness of Barry Callebaut ‘callets’. By means of a discount offer and utilising the strong branding of Barry Callebaut, Zone created shelf-appeal and encouraged purchase.