Project

• Packaging
• Promotional marketing
• Direct marketing

The UK launch of Persil 7.5L liquigel
with a unique ‘bag in a box’ packaging.

The Challenge

• Educate existing and potential customers about new dispensing method
• Educate about the other features, advantages and benefits of the bag
  in box pack
• Create awareness of new pack
• Encourage migration to Persil Liquigel

Overview

Zone developed a pack which communicated the unique dispensing method and ease of use over traditional bottles and powders. Once the pack was finalised, we came up with the ‘Box Clever’ promotion for the launch – it was all about being a clever box… as was the prize – an X-Box 360.

The launch included in-store promotion through on-pack offer, demonstrators,
point of sale, promotional prize draw and direct mail.