Project

• DVD production, including animation.

Bausch & Lomb is a leading provider of quality consumer vision care products. They manufacture equipment for eye care professionals to perform lasik vision correction procedures. Using state-of-the-art wavefront technology, the product is technical and complex, yet relatively easy for the trained professional to use.

The Challenge

• To produce a short film aimed at
  eye-care professionals interested
  in purchasing or upgrading lasik surgery equipment
• To produce a high quality mix of
  live-action and animation to illustrate the product features, advantages
  and benefits

Overview

Zone assisted in the development of the script to the right tone and length for the video. Zone art directed the filming and post production as well as project managing to ensure on-time and on-budget delivery.
We also sourced and managed crew
and equipment for a two day location
video shoot.