Project

• Brand development
• Veterinary/trade advertising
• Direct mail
• Technical brochures

Baytril is a prescription only antibiotic licensed for use on both domestic and food animals. Zone won the pitch to re-design all communication to veterinary professionals in both markets.

The Challenge

• To harmonise the visual communication of two completely different looking sets of marketing material
• To increase the Baytril brand profile within each market

Overview

Communications extended the use of the ‘broad spectrum’ concept on the Baytril logo to demonstrate key target application areas where product could be used. The target-like roundel concept highlighted the product claim of targeting infection.